Introducing INOA, which stands for INNOVATION, NO AMMONIA - L’Oréal Professionnel’s new generation hair colour that ushers in a new era for professional stylists and their clients, superseding major formulation principles.
INOA’s patented technology – the breakthrough Oil Delivery System (ODS) – is unique in the way it easily and effectively carries colour deep in to the hair fibre to deliver optimal colour quality – without any overpowering ammonia odour.
With absolutely no ammonia, INOA gives both clients and hair stylists an odour-free colour experience with optimal respect for the hair while delivering 100 per cent coverage on white hair. And because of it's optimal scalp comfort, INOA is suitable for sensitive scalps.
INOA’s ammonia-free, odour-less formula allows you to lighten hair, darken hair and perfectly cover white hair with exceptionally even coverage from root to tip. Fifty true-to-reflect shades are at launch.
Check out the INOA website for more information.